Businesses often invest in social media and other online platforms to promote their goods and services. However, many business owners don’t pay much attention to local forums when marketing their brands.
Community events like annual festivals, health camps, and charitable walks are among the best platforms to promote a business. They help you bond with the customers in your backyard, building long-term loyalty.
Here are five practical ways to maximize community events for your business's success.
Give Incentives for Participation
Engaging your local customers in a community event is okay, but incentivizing their participation is even better. For instance, if you’re promoting a product, you can design a customized ambassador program and invite the locals to participate. You can then assign them market-driven tasks that yield profit in the long run. Then depending on your budget, you can reward their efforts through cash gifts or free products.
Create a Common Purpose
There’s no better way to engage the local community than to give them a reason to return. Always spice up the event with fun activities to draw them closer, even if your brand is unfamiliar. It all begins with fact-finding so you understand their interests and values. Once you understand their common purposes, you can confine your marketing efforts to their interests.
Get Valuable Feedback
Feedback is the only way to tell if your clients are happy with your products and services. Therefore, getting valuable opinion from the locals before and after a community event pays off. Through feedback, you'll also discover your strengths and weakest links, so you improve and build more trust.
Create a Sense of Belonging
The local community is an invaluable market block. So, if you wish to maximize your success, create a sense of belonging. For example, let the locals be at the forefront if you're holding a charitable walk. Likewise, allow them to occupy the front seats if it's a sit-in session. That way, they’ll feel in control and appreciate their input in the program.
Offer Long-term Value
Customers resonate well with a brand that offers long-term value. Gifts are okay, but your customers deserve something more that leaves a lasting impression. Create an interactive session to talk to the participants directly when planning a community event. For instance, if you’re unveiling a new product, hold a practical demonstration showcasing how it works.
Community events are, no doubt, incredible business promotion platforms. Unlike social media, which targets a wider market, a community event engages the customers within your backyard. If you are looking for a perfect spot to host a community event in Barossa Valley, The Clubhouse is perfect. Please contact us prior for reservations in one of the best restaurants in Tanunda.